Mean Kitten
Mean Kitten
DURATION
2 Months
DURATION
2 Months
CLIENT
Courtney Isunza
CLIENT
Courtney Isunza
UX Concept
UX Concept
Brand Voice & Messaging
Brand Voice & Messaging
Visual Identity
Visual Identity
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
Product Description & Benefits Architecture
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
Mean Kitten is more than a beauty brand — it’s a movement of fierce self-expression. Created for women who break labels and own their power unapologetically, Mean Kitten offers clean, high-performance lip colors wrapped in the luxury of rebellion. Its mission: to redefine what it means to be “pretty” — and prove that real beauty begins with boldness.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
Despite having a clear purpose and exceptional products, Mean Kitten needed a brand identity that fully embodied its unapologetic essence. The challenge was to craft a visual and verbal universe that felt both seductive and defiant — merging feminine allure with the unapologetic voice of empowered women.
Despite having a clear purpose and exceptional products, Mean Kitten needed a brand identity that fully embodied its unapologetic essence. The challenge was to craft a visual and verbal universe that felt both seductive and defiant — merging feminine allure with the unapologetic voice of empowered women.
WHAT WE DID
WHAT WE DID
I created a bold, magnetic brand identity with soul. Inspired by the codes of empowered femininity and the glow of authenticity, we shaped a visual and verbal universe that blends drama, sweetness, and resistance. With vibrant palettes, provocative naming, impactful storytelling, and a positioning that celebrates beauty as personal power, we positioned Mean Kitten as a modern symbol of freedom, self-expression, and sisterhood. The result is a brand that doesn’t just stand out — it inspires women to become the wildest, most radiant version of themselves.
I created a bold, magnetic brand identity with soul. Inspired by the codes of empowered femininity and the glow of authenticity, we shaped a visual and verbal universe that blends drama, sweetness, and resistance. With vibrant palettes, provocative naming, impactful storytelling, and a positioning that celebrates beauty as personal power, we positioned Mean Kitten as a modern symbol of freedom, self-expression, and sisterhood. The result is a brand that doesn’t just stand out — it inspires women to become the wildest, most radiant version of themselves.
"Anna captured the essence of our brand in a way that feels both historic and fresh. Our paints now have an identity as rich and timeless as the masterpieces they help create."
"Anna captured the essence of our brand in a way that feels both historic and fresh. Our paints now have an identity as rich and timeless as the masterpieces they help create."
Courtney Isunza
Courtney Isunza
Founder, Mean Kitten
Founder, Mean Kitten
READY TO BRING YOUR VISION TO LIFE?
I work closely with founders, creatives, and purpose-driven brands to design and develop digital spaces that feel aligned, intentional, and alive.
If you’re building something meaningful and need a partner who cares about both usability and depth — I’d love to hear from you.
