Mean Kitten
Mean Kitten
DURATION
2 Months
DURATION
2 Months
CLIENT
Courtney Isunza
CLIENT
Courtney Isunza
UX Concept
UX Concept
Brand Voice & Messaging
Brand Voice & Messaging
Visual Identity
Visual Identity
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
Product Description & Benefits Architecture
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
Mean Kitten is more than a beauty brand — it’s a movement of fierce self-expression. Created for women who break labels and own their power unapologetically, Mean Kitten offers clean, high-performance lip colors wrapped in the luxury of rebellion. Its mission: to redefine what it means to be “pretty” — and prove that real beauty begins with boldness.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
Despite having a clear purpose and exceptional products, Mean Kitten needed a brand identity that fully embodied its unapologetic essence. The challenge was to craft a visual and verbal universe that felt both seductive and defiant — merging feminine allure with the unapologetic voice of empowered women.
Despite having a clear purpose and exceptional products, Mean Kitten needed a brand identity that fully embodied its unapologetic essence. The challenge was to craft a visual and verbal universe that felt both seductive and defiant — merging feminine allure with the unapologetic voice of empowered women.
WHAT WE DID
WHAT WE DID
I created a bold, magnetic brand identity with soul. Inspired by the codes of empowered femininity and the glow of authenticity, we shaped a visual and verbal universe that blends drama, sweetness, and resistance. With vibrant palettes, provocative naming, impactful storytelling, and a positioning that celebrates beauty as personal power, we positioned Mean Kitten as a modern symbol of freedom, self-expression, and sisterhood. The result is a brand that doesn’t just stand out — it inspires women to become the wildest, most radiant version of themselves.
I created a bold, magnetic brand identity with soul. Inspired by the codes of empowered femininity and the glow of authenticity, we shaped a visual and verbal universe that blends drama, sweetness, and resistance. With vibrant palettes, provocative naming, impactful storytelling, and a positioning that celebrates beauty as personal power, we positioned Mean Kitten as a modern symbol of freedom, self-expression, and sisterhood. The result is a brand that doesn’t just stand out — it inspires women to become the wildest, most radiant version of themselves.
READY TO BRING YOUR VISION TO LIFE?
I work closely with founders, creatives, and purpose-driven brands to design and develop digital spaces that feel aligned, intentional, and alive.
If you’re building something meaningful and need a partner who cares about both usability and depth — I’d love to hear from you.
