Joe Energy
Joe Energy
DURATION
1 Month
DURATION
1 Month
CLIENT
Freeq Brands
CLIENT
Freeq Brands
Visual Identity
Visual Identity
Packaging Design
Packaging Design
Ad Copy & Social Content
Ad Copy & Social Content
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
Product Description & Benefits Architecture
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
JOE ENERGY isn’t just another caffeine product — it’s energy, reimagined. Designed for high performers, deep thinkers, and everyday superheroes, JOE delivers clean, fast-acting energy with sublingual delivery technology. Infused with nutrients, minerals, and meditative frequencies, it offers a smarter way to energize — without the crash, jitters, or sugar. This is next-gen fuel for the mind, body, and soul.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
Despite its innovative formula and powerful mission, JOE ENERGY needed a brand that matched its intelligence and heart. The challenge was to create a visual and verbal identity that would cut through the noise of traditional energy products — replacing aggression and overload with clarity, consciousness, and peak performance.
Despite its innovative formula and powerful mission, JOE ENERGY needed a brand that matched its intelligence and heart. The challenge was to create a visual and verbal identity that would cut through the noise of traditional energy products — replacing aggression and overload with clarity, consciousness, and peak performance.
WHAT WE DID
WHAT WE DID
I developed a complete brand identity that merges performance science, elevated wellness, and emotional clarity. The logo was designed to be bold and minimal — built for speed, precision, and immediate recognition. The packaging concept draws from athletic aesthetics and topographic patterns, symbolizing mental elevation and terrain mastery. Each flavor was brought to life with a powerful color system inspired by Pantone tones found in high-performance sportswear — clean, expressive, and full of kinetic energy. I created a storytelling strategy that breaks away from traditional overstimulated energy brands, replacing it with a new narrative of conscious power — energy that fuels not just movement, but purpose, focus, and evolution. From naming to visual language, every detail was crafted to position JOE as the next generation of energy: smart, fast, and deeply intentional. Because energy shouldn't just get you going — it should get you higher.
I developed a complete brand identity that merges performance science, elevated wellness, and emotional clarity. The logo was designed to be bold and minimal — built for speed, precision, and immediate recognition. The packaging concept draws from athletic aesthetics and topographic patterns, symbolizing mental elevation and terrain mastery. Each flavor was brought to life with a powerful color system inspired by Pantone tones found in high-performance sportswear — clean, expressive, and full of kinetic energy. I created a storytelling strategy that breaks away from traditional overstimulated energy brands, replacing it with a new narrative of conscious power — energy that fuels not just movement, but purpose, focus, and evolution. From naming to visual language, every detail was crafted to position JOE as the next generation of energy: smart, fast, and deeply intentional. Because energy shouldn't just get you going — it should get you higher.
READY TO BRING YOUR VISION TO LIFE?
I work closely with founders, creatives, and purpose-driven brands to design and develop digital spaces that feel aligned, intentional, and alive.
If you’re building something meaningful and need a partner who cares about both usability and depth — I’d love to hear from you.
