Caviar Club
Caviar Club
DURATION
3 Months
DURATION
3 Months
CLIENT
CLIENT
Brand Strategy & Positioning
Brand Strategy & Positioning
Visual Identity Design
Visual Identity Design
Brand Strategy & Positioning
Brand Strategy & Positioning
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
Product Description & Benefits Architecture
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
Caviar Club is a private luxury platform offering access to the most exclusive events and experiences around the world — from red carpet galas and Formula 1 weekends to VIP concerts, fashion weeks, and private islands. Built for elite travelers, tastemakers, and global visionaries, the brand needed a digital presence that matched its refined promise: Unlock the Unattainable.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
Caviar Club already had an extraordinary offering — but needed a brand voice and digital structure that felt as premium as its experiences. The challenge was to design a user experience that felt elevated yet intuitive, while crafting copy that spoke to high-net-worth individuals with clarity, seduction, and power. Every detail had to express discretion, excellence, and ease.
Caviar Club already had an extraordinary offering — but needed a brand voice and digital structure that felt as premium as its experiences. The challenge was to design a user experience that felt elevated yet intuitive, while crafting copy that spoke to high-net-worth individuals with clarity, seduction, and power. Every detail had to express discretion, excellence, and ease.
WHAT WE DID
WHAT WE DID
I led the full creative direction and strategic development of the Caviar Club brand — from concept to execution. Starting from scratch, I created the brand strategy, including positioning, voice, audience definition, and narrative pillars. Visually, I designed the entire brand identity system — including logo, typography, color palette, layout system, and image direction — aligning the aesthetic with the lifestyle and expectations of a global luxury audience. I structured the full user experience and UI for the website and membership platform, ensuring every detail reflected elegance, ease, and exclusivity. I also developed a high-conversion landing page for luxury events, with refined UX and copywriting that balances seduction and clarity. The tone of voice was shaped to be aspirational yet discreet — and applied across the site, social content, and emails. I built a full Notion Brand & Content Hub, including guidelines, assets, caption systems, and a scalable content calendar for the team.
I led the full creative direction and strategic development of the Caviar Club brand — from concept to execution. Starting from scratch, I created the brand strategy, including positioning, voice, audience definition, and narrative pillars. Visually, I designed the entire brand identity system — including logo, typography, color palette, layout system, and image direction — aligning the aesthetic with the lifestyle and expectations of a global luxury audience. I structured the full user experience and UI for the website and membership platform, ensuring every detail reflected elegance, ease, and exclusivity. I also developed a high-conversion landing page for luxury events, with refined UX and copywriting that balances seduction and clarity. The tone of voice was shaped to be aspirational yet discreet — and applied across the site, social content, and emails. I built a full Notion Brand & Content Hub, including guidelines, assets, caption systems, and a scalable content calendar for the team.
READY TO BRING YOUR VISION TO LIFE?
I work closely with founders, creatives, and purpose-driven brands to design and develop digital spaces that feel aligned, intentional, and alive.
If you’re building something meaningful and need a partner who cares about both usability and depth — I’d love to hear from you.
