99 Movement
99 Movement
DURATION
2 Months
DURATION
2 Months
CLIENT
The World's Greatest Experiment
CLIENT
The World's Greatest Experiment
Brand Strategy & Positioning
Brand Strategy & Positioning
Visual Identity Design
Visual Identity Design
UX/UI Direction & Website Structuring
UX/UI Direction & Website Structuring
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
Product Description & Benefits Architecture
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
99 Movement is a global collective that connects wellness spaces — yoga studios, meditation leaders, healers, and conscious creators — with a larger purpose: spreading love and social impact through a shared platform. The brand empowers spiritual entrepreneurs to collaborate, grow, and become part of a global love economy. The challenge: to turn a soulful mission into a bold, elevated, and scalable digital experience.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
While the mission of 99 Movement was deep, clear, and powerful, the brand needed to express this vision through a cohesive identity, emotional storytelling, and a clean, inspiring digital interface. It also required a fully scalable system to manage members, events, and multi-language content — all while maintaining visual harmony and intuitive navigation.
While the mission of 99 Movement was deep, clear, and powerful, the brand needed to express this vision through a cohesive identity, emotional storytelling, and a clean, inspiring digital interface. It also required a fully scalable system to manage members, events, and multi-language content — all while maintaining visual harmony and intuitive navigation.
WHAT WE DID
WHAT WE DID
I created the 99 Movement brand from the ground up — starting with a complete brand strategy that blended spirituality, innovation, and collective power. From there, I designed a minimalist yet emotional visual identity that communicates elegance, clarity, and purpose. The website was fully structured by me, with a custom UX/UI system, content architecture, and a dynamic CMS for events, memberships, and editorial storytelling. I also implemented a multilingual system (10 languages) and developed custom backend features to meet specific user needs, including automatic redirection by language, advanced filters, and search tools. To align the community, I built a Notion Brand Guide & Content Hub, making it easy for team members and partners to apply the brand consistently across platforms.
I created the 99 Movement brand from the ground up — starting with a complete brand strategy that blended spirituality, innovation, and collective power. From there, I designed a minimalist yet emotional visual identity that communicates elegance, clarity, and purpose. The website was fully structured by me, with a custom UX/UI system, content architecture, and a dynamic CMS for events, memberships, and editorial storytelling. I also implemented a multilingual system (10 languages) and developed custom backend features to meet specific user needs, including automatic redirection by language, advanced filters, and search tools. To align the community, I built a Notion Brand Guide & Content Hub, making it easy for team members and partners to apply the brand consistently across platforms.
READY TO BRING YOUR VISION TO LIFE?
I work closely with founders, creatives, and purpose-driven brands to design and develop digital spaces that feel aligned, intentional, and alive.
If you’re building something meaningful and need a partner who cares about both usability and depth — I’d love to hear from you.
