I created a complete brand identity rooted in balance — between fluid and solid, organic and refined. The logo evokes nature’s flow and material strength, inspired by waves, grain lines, and minimalist forms. The color palette brings together coastal serenity with the depth of wood tones, while typography blends clarity and warmth. I also defined the brand’s tone of voice: gentle, grounded, and trustworthy — perfect for guiding clients through the journey of transforming their homes with intention. From the naming story to every design detail, I positioned Mar e Madeira as more than a furniture brand — it’s an experience of beauty, calm, and tailored living.