Joe Energy
Joe Energy
DURATION
2 Months
DURATION
2 Months
CLIENT
The Naxios Collective
CLIENT
The Naxios Collective
Brand Identity
Brand Identity
UX & Website Concept
UX & Website Concept
Product Description & Benefits Architecture
PROJECT OVERVIEW
PROJECT OVERVIEW
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
Vermeer Paints is a high-end brand catering to artists and artisans who demand the finest vintage-inspired pigments. With a dedication to heritage and craftsmanship, the brand required an identity that reflected both tradition and superior quality.
The Challenge
The Challenge
Despite offering some of the most exquisite pigments available, Vermeer Paints struggled to communicate its premium positioning. The challenge was to create an identity that honored the legacy of classical painting while appealing to modern artists.
Despite offering some of the most exquisite pigments available, Vermeer Paints struggled to communicate its premium positioning. The challenge was to create an identity that honored the legacy of classical painting while appealing to modern artists.
WHAT WE DID
WHAT WE DID
We developed a sophisticated brand identity that pays homage to classic artistry while maintaining a refined, modern aesthetic. Through rich color palettes, elegant packaging, and a storytelling-driven approach, we positioned Vermeer Paints as a brand that artists trust for excellence. The result is an identity that celebrates tradition while embracing innovation.
We developed a sophisticated brand identity that pays homage to classic artistry while maintaining a refined, modern aesthetic. Through rich color palettes, elegant packaging, and a storytelling-driven approach, we positioned Vermeer Paints as a brand that artists trust for excellence. The result is an identity that celebrates tradition while embracing innovation.
Isabelle Fontaine
Isabelle Fontaine
Founder, Vermeer Paints
Founder, Vermeer Paints